Conclusion

This chapter advances a theoretical formulation of Chineseness in participatory cyberculture. Subsequent to the brief revisit of the analyses from previous chapters, a concluding remark engages to Pierre Levy’s theory of cyberculture and David Rodowick’s (2007) theory of the so-called new media image to argue that the open cyber setting enables dynamic fans’ reworking of star texts and multiple ways of approaching Chineseness. The star presence becomes highly abstract that carries no historical essence or stable meanings of the ‘Chinese’. A new, hybrid mode of Chineseness as cine-cyber imaginary which is capricious and unstable emerges, redefining star personae in the Web-based environment. This chapter finally highlights how the entire book provides insight for further explorations of stardom and the pertinent phenomena in global digital culture by cogently uncovering the dynamics and debates of a vital relationship between Chinese stardom, web technologies, and fan discourse.