THE EFFECT OF COLOR ON PACKAGING DESIGN OF COFFEE IN NORTH CYPRUS

The coffee industry is an interesting major in the economic aspects, which can present one of the huge industries on earth, regarding this the packaging of these products is a complete separated process which requires a certain suitable design. This study has focused on the main coffee packaging aspects such as the color, material used, typography, and graphics of these packs regarding three coffee types. As this study research has taken place within the region of northern Cyprus (TRNC), among several local packs a set of twenty three local coffee packs have been collected in regards for the study, as well as sixteen imported coffee packs have been also intergrade. The study methodology based on an observation aspect such as an assessment table has been implemented to have an observation scope of the study, as well as two sets of online tools have been involved to generate the color pallet of each involved coffee pack in the study, even the second online two was an AI tool that generated and reads the used font type within a certain limits. A comparison has been addressed to this study, Turkish coffee, Filtered Coffee and Espresso coffee types were integrated at the base of locally and Imported coffee packs. The study shows simple approaches were integrated within the imported coffee packs regarding the color and packaging aspects, while local coffee packs showed a good representation expect for the usage of for set of fonts and extreme graphics were integrated as well the imported coffee used a cartoon based material while the local coffee packs concentrated on the materialized film packs.