AKTIVITAS PEMASARAN TABUNGAN PADA PT. BANK PEMBANGUNAN DAERAH SUMATERA BARAT CABANG PEMBANTU TARUSAN

The purpose of this study was to determine the product marketing activities at PT. West Sumatra Regional Development Bank Branch Assistant Tarusan. The data used in this study is to directly interview the parties involved in this case are the companies involved. In analyzing the data, the author uses quantitative data analysis method as a research method that explains in a description of the savings marketing activities at PT. West Sumatra Regional Development Bank Branch Assistant Tarusan. The method of analysis is reviewed from two different aspects, namely between theory and practice so that it can be seen the extent of the implementation, whether differences arise regarding the basic principles of the concept itself. Conclusion PT. The West Sumatra Regional Development Bank Branch of Tarusan, using marketing consisting of product policies, prices, promotions, places, people, processes, customer service. The type of product provided by PT. The West Sumatra Regional Development Bank Branch of Tarusan is a SIKOCI savings, current accounts, deposits. Promotion conducted by PT. Regional Development Bank of West Sumatra, Branch of Tarusan through advertising (advertising), sales promotion (sales promotion), personal sales (personal selling)