Strategic Potential Management in the Context of Energy Resources

Recently, in the context of an unstable external environment, Ukraine has found itself in a deep energy crisis. Increased cost of energy resources and final products of industrial enterprises is the result of this crisis. This, in turn, has led to a change in the overall management strategy, as well as an expansion of the strategic potential structure. Rising energy costs affect business efficiency. In order to increase the country’s energy independence, it is necessary to use renewable energy sources that have a minimal impact on the climate. This is especially true in the context of external instability and unpredictable energy prices. Effective energy management is becoming essential for the stability and financial sustainability of industrial enterprises. The latest trends in energy management include more and more renewable and clean energy sources, unlike those currently used. Among them are natural sources (wind power, solar radiation, sea tides) and the integration of waste into energy using environmentally friendly options (industrial and agricultural waste processing, waste recycling). However, the generation and use of this type of energy requires additional capital expenditures, which, in a period of unstable external environment, are direct risks for the company. After all, the payback period for such facilities and equipment starts at least three years. That is why there is a need to introduce lean production by identifying unjustified energy losses at industrial facilities. At the same time, it is necessary to take into account the peculiarities of technological processes and production. This is achieved by conducting an energy audit and implementing an energy management system. Managing energy resources in accordance with the strategic goals of the enterprise can help reduce energy costs while achieving environmental, social and corporate governance goals.The aim of this study is to identify the peculiarities of industrial objects, energy flows, and the specifics of conducting an energy audit in light industry enterprises. It has been found that the particular feature of these enterprises is that capital structures were mainly built in the 1940s-1980s. The enterprises vary in structural solutions and energy parameters. Leather production is the most energy-intensive. According to the research results, some light industry enterprises belonging to different sub-sectors have unsatisfactory conditions of buildings and energy-intensive production with high energy consumption and losses. The following recommendations are provided to enterprises to reduce energy costs and increase energy potential: timely conduct an energy audit, use alternative energy sources, and implement the concept of Smart Grid. This will enable optimizing overall costs, reducing the cost of final products, and strengthening strategic positions in the market by decreasing dependence on energy resources.