Sharia Economic Transformation in the Market Place: A Case Study of Tiktok Shop

The transformation of the sharia economy in the Shop, as carried out on the Tiktok Shop platform, shows that the sharia economy is constantly undergoing changes and adaptations in the digital market. The sharia economy in digital markets such as Tiktok Shop has experienced significant development. Based on the analysis, the sharia economy on Tiktok Shop shows a higher growth rate than the conventional economy. Sharia finance is one of the sectors that is the author of the sharia economy on Tiktok Shop. Beginners or small businesses are the drivers of the sharia economy in the digital market. Platforms such as Tiktok Shop are one of the factors that drive the sharia economy in the digital market. The COVID-19 pandemic is a factor affecting the sharia economy in the digital market. Government policies that promote the sharia economy affect the growth of the sharia economy on Tiktok Shop. Consumers who need sharia products or services become the driving force of the sharia economy on Tiktok Shop. Technology that facilitates transactions and expenses is the driver of the sharia economy at Tiktok Shop. This research shows that the sharia economy in digital markets such as Tiktok Shop shows a higher growth rate than the conventional economy. There are several factors that drive the sharia economy in the digital market, such as sharia finance, startups or small businesses, platforms, pandemics, government policies, users, and technology