AGRITOURISM AS A FACTOR OF ECONOMIC DIVERSIFICATION AND SUSTAINABLE RURAL DEVELOPMENT IN KAZAKHSTAN

Agritourism is becoming increasingly relevant in the context of sustainable rural development and economic diversification. The aim of the article is to study agritourism as a factor of sustainable rural development and to identify key conditions for its effective implementation in the Republic of Kazakhstan. The study employs both quantitative and qualitative methods of analysis, including statistical data analysis, comparative analysis of international practices, and evaluation of agritourism support programs. The results demonstrate that agritourism contributes to employment growth, reduction of rural-urban migration, preservation of cultural heritage, and diversification of rural economies. Global experience confirms the steady growth of the sector-up to 6% annually-supported by state incentives and local community involvement. In Kazakhstan, agritourism is recognized as a promising direction, though its development is hindered by the absence of a regulatory framework, low motivation among farmers, and weak government coordination. The conclusion emphasizes the need for legal regulation, financing of infrastructure, and implementation of regional support programs as strategic steps for sustainable rural development through agritourism.