Membina Kredibiliti Pendakwah Selebriti: Panduan Berdakwah Melalui Media Sosial

The widespread use of social media has opened a new dimension to the community to use this medium for the delivery of da'wah. For celebrity preachers, the influence and attraction that they have within them is able to attract hundreds of thousands of social media users to follow their accounts and subsequently accept and trust the da’wah content posted. Celebrity preachers need to build credibility so that the posting of da'wah content uploaded through social media does not cause the effect of the disorder of religious information presented especially involving the ruling of religious hakams. This study aims to study the credibility that should be built as guidance for the celebrity preachers before uploading any posts of da'wah content on social media.  This study uses in-depth interview methods with two preachers namely Mohd Farid Ravi Abdullah and Don Daniyal Don Biyajid. The results found that celebrity preachers on social media should build their credibility by being purely sincere in da’wah intention for Allah (ikhlas), having a sense of responsibility for the content of da'wah posted, seeking to gather religious knowledge as deeply and morally as these celebrity preachers are exemplary followers of their social media accounts.