Consumer Acceptance, Market Growth Strategy and Environmental Management: Basis for Enhanced Sustainable Growth Framework for New Energy Vehicles Industry

With the rise of digital technologies and increasing environmental concerns, China’s new energy vehicle (NEV) industry is undergoing significant transformation. This study aims to explore the key factors influencing the sustainable development of the NEV sector, focusing on consumer acceptance, market growth strategies, and environmental management practices. Specifically, it examines consumer acceptance in terms of perceived value, product attributes, and social influence; investigates market strategies related to market penetration, product development, and pricing; and evaluates environmental practices such as leadership commitment, customer protection, and responsible growth. The study employs empirical methods to assess the relationships among these variables and their collective impact on industry sustainability. The findings indicate that consumers strongly recognize the value and performance of NEVs, and that stakeholders actively support effective market strategies and environmental practices. A statistically significant positive correlation exists among consumer acceptance, market growth, and environmental management, forming a reinforcing cycle that drives sustainable industry development. Based on the results, the study proposes an Enhanced Sustainable Growth Framework for the NEV industry. It offers practical recommendations to improve competitiveness through technological innovation, personalized product offerings, green production, and supportive government policies. These insights contribute to both academic research and practical policymaking in the evolving NEV landscape.