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The role of subsidiaries from emerging economies—A survey involving the largest Brazilian multinationals
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AbstractSeveral research projects have been devoted to the study of the internationalization of Brazilian firms; however there is a lack of research related to the strategy and management of subsidiaries of Brazilian multinational corporations in other countries. This article seeks to contribute to filling this gap. An academic research study was conducted involving 30 Brazilian multinational corporations. Of the 93 subsidiaries involved, 66 foreign subsidiaries answered the questionnaires. The main results concern the identification of three factors and the proposition of a typology of Brazilian subsidiaries of multinational corporations: implementing subsidiaries; market‐exploiting subsidiaries, and aspirants to strategically relevant subsidiaries. © 2012 Wiley Periodicals, Inc.
Title: The role of subsidiaries from emerging economies—A survey involving the largest Brazilian multinationals
Description:
AbstractSeveral research projects have been devoted to the study of the internationalization of Brazilian firms; however there is a lack of research related to the strategy and management of subsidiaries of Brazilian multinational corporations in other countries.
This article seeks to contribute to filling this gap.
An academic research study was conducted involving 30 Brazilian multinational corporations.
Of the 93 subsidiaries involved, 66 foreign subsidiaries answered the questionnaires.
The main results concern the identification of three factors and the proposition of a typology of Brazilian subsidiaries of multinational corporations: implementing subsidiaries; market‐exploiting subsidiaries, and aspirants to strategically relevant subsidiaries.
© 2012 Wiley Periodicals, Inc.
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