MECHANISMS FOR IMPROVING THE MANAGEMENT OF THE SPORTS SECTOR REPUBLIC OF KAZAKHSTAN

The main problem in the study of sports management is the low performance of our athletes in international arenas, the article shows the financing issues with the prerequisites for solving these problems. The article shows the special place of digitalization in improving the management of Olympic and non-Olympic sports in our country. The country's management strategy in this area for 2021–2025 allows us to draw conclusions by analyzing, comparing, and processing statistical information. In the course of innovations, such features as the sports history of athletes, the work experience of coaches, the awarding of sports titles and ranks, qualification categories, and the timing of sports events in accordance with a single sports calendar are highlighted. In order to clarify the scientific work, foreign information was used comparatively. In this direction, work is shown to align the legislative acts in the field of physical culture and sports with a number of subordinate acts. In addition, information will be provided on the development of non-state financing of Olympic and non-Olympic sports, and on this basis, the prerequisites for work to be carried out to end state financing of the country's sports industry will be considered. Keywords: Olympic sports, non-Olympic sports, mass sports, «E-sports», non-state financing, sports innovations, Olympics.