Museum Virtual Humans: The Intersection of Culture and the Sustainable Development Goals

Objective: This study aims to thoroughly explore the relationship between virtual humans in museums and the Sustainable Development Goals (SDGs), focusing on how virtual humans contribute to achieving SDGs in terms of cultural education, resource optimization, and social inclusion.   Method: This study uses multiple research methods to explore how virtual human technology in museums advances Sustainable Development Goals (SDGs). A literature review summarizes research on virtual human technology and museum digitalization. A multiple-case study analyzes projects like the Shanghai Museum’s virtual guide "Xiao Ke," the Bay Area Museum’s "Ling Meixiang," and the National Museum of China’s "Ai Wenwen." These cases are chosen based on their integration with exhibitions, unique IP character design, and contributions to SDGs. Qualitative content analysis evaluates their roles in cultural dissemination and resource optimization, highlighting the connections between virtual human technology and SDGs. This provides theoretical insights and practical guidance for museums' digital transformation and sustainable development.   Results and Discussion: Virtual humans in museums significantly contribute to Sustainable Development Goals (SDGs) by enhancing education, sustainability, and inclusivity. For SDG 4, they provide multilingual, immersive learning experiences that transcend geographical barriers, benefiting underserved regions through virtual museum tours and online education. Regarding SDG 12, virtual exhibits reduce physical resource consumption, enabling cost-effective cultural services even for smaller museums with limited budgets. In support of SDG 16, virtual humans recreate diverse historical narratives, fostering cultural understanding and inclusivity while amplifying the voices of marginalized groups. These technologies showcase the transformative potential of digital tools in cultural preservation and education. As advancements in artificial intelligence, virtual reality, and augmented reality continue, virtual humans are expected to further enhance audience engagement, cultural dissemination, and sustainable societal development.   Originality/Value: This study aims to reveal, through an analysis of typical virtual human projects, how virtual humans contribute to quality education, responsible consumption, and production, and enhanced social inclusion, thereby providing a sustainable development path for the integration of cultural dissemination and digital technology. Furthermore, the paper will propose corresponding strategies and recommendations regarding the application status and future development of virtual human technology in museums, with the hope of providing valuable references for the digital transformation and sustainable development of museums..