TELEVISION PROGRAMS TRENDS TOWARDS PROMOTING SUSTAINABLE DEVELOPMENT VALUES: AN ANALYTICAL STUDY

Purpose: Determine TV program trends towards promoting sustainable development values, and analyze program content, and clarifying the role of development media in supporting the values of sustainable development to the public. Methodology: The descriptive method was used to analyze the content to test the variables and analyze them quantitatively and qualitatively. The number of samples used reached (24) episodes from two TV programs. Reliability tested using retest with Spearman stabilizer. Main Findings: TV satellite channels are concerned with sustainable economic, environmental, social, cultural, religious and health issues of development, countered by the weak interest in educational and educational issues, programs seek to achieve the goals of media, news, awareness, and guidance, as well as providing various TV forms, Most notably the interview and the report. Implications: This study found in order to develop the work of television programs towards new issues that are sustainable development and the importance of public awareness of the necessity of employing them in areas of life and improving plans for managing countries towards attention to sustainability and its impact on setting a good future for society. Novelty/Originality of this study: This Research raises the topic of sustainable development and the trends of development media and television programs towards their promotion in the society.