LVIV TELEVISION: PROBLEMS AND CHALLENGES

The study of the problems of Lviv television is important because Ukrainian television, in general, has repeatedly encountered a number of difficulties in the process of its activities, which continue constantly, but to different degrees, because problems arise in accordance with changes and demands of society. Lviv television, in particular, in addition to the general problems known to Ukrainian television, has had its own special problems. In addition to general difficulties such as the problem of maintaining objectivity, honesty, compliance with ethics, competition between traditional television and Internet television, and the bias of television channels, there are also problems of purely Lviv television, such as reforming the television channel, the process of dismissing journalists, changing the names and management of the television channel, as well as confusion between the television channel, which is now called "Suspilne Lviv" with "Lviv-TV" and modern challenges of television. The subject of this study is Lviv Television. For a more detailed study of the specifics of the work and difficulties, problems of Lviv Television, journalistic publications, opinions of journalists, and articles of scholars on television problems were taken. This article defines the types of problems of Lviv Television. The purpose of the study is to identify various problems of Lviv Television. This topic is relevant because, due to changes in society and various difficulties in the work of journalists of Lviv Television, there was a need to fight for their TV channel and place of work to defend their rights. Accordingly, the tasks of the study are to determine the essence of the problems of Lviv Television and Ukrainian television in general, and ways to overcome them. The object of the study is the problems of Ukrainian television in general. The subject is the difficulties and problems of Lviv television. The novelty of the study is that it takes into account fresh materials and publications of television researchers. The novelty of the study is also that the current state of television is analyzed. In connection with the above-mentioned problems of television, journalists must work to ensure that their rights are not taken away or reduced; they must be unbiased, adhere to the principles of decency, honesty, and objectivity, and think about how to interest the viewer so that he does not completely leave traditional television.