Search engine for discovering works of Art, research articles, and books related to Art and Culture
Javascript must be enabled to continue!
Prosumerismo e i discorsi di marketing
View through CrossRef
Quest'articolo rivela i tre volti principali del "nuovo consumatore" emersi negli ultimi trent'anni dai discorsi di marketing. L'articolo mostra come questi volti interagiscono dando forma alla struttura delle competenze del consumatore: competenze di dialogo individuale si combinano con competenze edonistiche grazie a competenze creative di integrazione delle risorse. L'articolo si conclude con una discussione sull'esistenza all'interno di questi discorsi di marketing di un processo di governamentalitŕ che spinge i cittadini di oggi a pensare a loro stessi innanzitutto come a dei consumatori.
Title: Prosumerismo e i discorsi di marketing
Description:
Quest'articolo rivela i tre volti principali del "nuovo consumatore" emersi negli ultimi trent'anni dai discorsi di marketing.
L'articolo mostra come questi volti interagiscono dando forma alla struttura delle competenze del consumatore: competenze di dialogo individuale si combinano con competenze edonistiche grazie a competenze creative di integrazione delle risorse.
L'articolo si conclude con una discussione sull'esistenza all'interno di questi discorsi di marketing di un processo di governamentalitŕ che spinge i cittadini di oggi a pensare a loro stessi innanzitutto come a dei consumatori.
Related Results
The influence of micro influencers and digital marketing on product purchasing decisions at tiktok shop in bengkulu city
The influence of micro influencers and digital marketing on product purchasing decisions at tiktok shop in bengkulu city
THE INFLUENCE OF MICRO-INFLUENCERS AND DIGITAL MARKETING ON PURCHASE DECISIONS OF TIKTOK SHOP CUSTOMERS IN BENGKULU CITY
Andhes Tiani Putri, Meylaty F
12Faculty Of Economic
E...
GLOBAL TRENDS OF DIGITAL MARKETING IN THE POST-WIDE PERIOD
GLOBAL TRENDS OF DIGITAL MARKETING IN THE POST-WIDE PERIOD
Abstract. The purpose of the article is to identify the most relevant elements and marketing tools of digitization, as well as to summarize the current global trends of digital mar...
MARKETING IN THE SPHERE OF PUBLIC ADMINISTRATION
MARKETING IN THE SPHERE OF PUBLIC ADMINISTRATION
The article reveals the relevance of using marketing tools in the field of public administration. The concept of «marketing» is analyzed, the approaches of modern scientists to thi...
The effect of marketing 5.0 on marketing performance: The moderating effect of customer resources
The effect of marketing 5.0 on marketing performance: The moderating effect of customer resources
This study aims at exploring the effect of marketing 5.0 as a whole construct on marketing performance and the moderating role of customer resources between these two variables. Mo...
Startup marketing: features, digital tools, and promotion channels
Startup marketing: features, digital tools, and promotion channels
The aim of the article. The purpose of the article is to study the digital marketing tools of a startup in terms of marketing strategy following the stage of the life cycle, the en...
STRATEGI PEMASARAN DALAM PERSEKTIF MARKETING SYARIAH PADA UKM SALMA BED ALKES
STRATEGI PEMASARAN DALAM PERSEKTIF MARKETING SYARIAH PADA UKM SALMA BED ALKES
Abstrak
Peningkatan persaingan dan perubahan dinamika pasar menuntut UKM untuk mengembangkan strategi pemasaran yang efisien dan efektif. Dengan persaingan yang ketat menjadi satu...
Marketing Strategies Towards Global Brand Model among Selected Resort Industry in Plaridel Bulacan
Marketing Strategies Towards Global Brand Model among Selected Resort Industry in Plaridel Bulacan
In this section, the data generated through the questionnaires is segregated into constituent parts. Analysis of the data together with the result information is presented in the s...
ANALISIS TATANIAGA KOPRA DI DESA BALOBONE KECAMATAN MAWASANGKA KABUPATEN BUTON TENGAH
ANALISIS TATANIAGA KOPRA DI DESA BALOBONE KECAMATAN MAWASANGKA KABUPATEN BUTON TENGAH
This research was conducted in Balobone Village, Mawasangka Sub-district, Central Buton Regency. Coconut farmers in Balobone village have problems, in addition to the low quality o...