KERE (KEBAB RENDANG): AS A NEW INNOVATION AND RICH OF PROTEIN FOOD TO CONSERVE LOCAL CULINARY IN INDONESIA

Rendang is a typical food that is rich of protein from Padang city, West Sumatra, Indonesia. Rendang is a kind of food made of beef and combined with spices typical of West Sumatra. Rendang has a special and delicious taste. Therefore, rendang was ranked as the 1st most delicious food in the world based on World delicious food in 2011. However, the ranking of rendang becomes 11st in 2021. Because of that, we will make new innovation that is expected to be able to increase the ranking of rendang in the world to the first place. Our new innovation is to combine rendang with kebab. Kebab itself is a typical Middle Eastern food that has several advantages. The advantages are practical, economical and delicious. The combination of these two special foods that come from different countries will certainly produce a special, unique, delicious and affordable food innovation. This rendang kebab is expected to be an innovation that attracts the attention of many people, including young people who like something new. The kebab rendang also has very good prospects in the future because we still conserve the local culinary and the producing is directly handled by the expert, namely students who is originally from west Sumatra and has traditional and modern cooking skill that need not to be doubted.