Research on the Transformation of Jingchu Textile Traditional Handicraft Design Under the Background of Rural Revitalization

This study takes rural revitalization as the background, considers the active inheritance and creative transformation of textile intangible cultural heritage in Hubei ethnic areas, and explores how to effectively inherit and innovate the development of textile intangible cultural heritage culture in Hubei ethnic areas, in order to promote local economic development and social and cultural prosperity. On the basis of analyzing the current situation of inheritance and utilization of traditional textile handicrafts in ethnic areas of Hubei, this article explores the value of textile intangible cultural heritage and the design and transformation strategies and paths of traditional textile handicrafts. Based on the research of domestic and foreign scholars on the active inheritance of intangible cultural heritage, the author proposes two countermeasures and suggestions: the first is to promote the cultural reproduction of traditional handicrafts; the second is to promote the integration of culture and tourism, empower the upgrading of cultural and creative industries, and provide ideas for the active inheritance and creative transformation of textile intangible cultural heritage in Hubei ethnic areas.