SUSTAINABLE DEVELOPMENT MODEL FOR CHINESE PAINTINGS IN A CONTEMPORARY-STYLE CONTEXT

The history of the development of traditional Chinese painting art, or traditional painting, has been applied in different ways. The sustainable development of Chinese painting in the contemporary context is therefore an interesting issue. Thus, this research presents a sustainable development model for traditional Chinese painting as a way of life. This research defines three objectives: (1) Study the history and development of Jingdezhen’s contemporary traditional Chinese painting art. (2) Explore the development data of Jingdezhen’s contemporary traditional Chinese painting art at present. (3) Assess the satisfaction of Jingdezhen’s contemporary traditional Chinese painting art at present. This research is a mixed method of research that uses questionnaires as a tool for quantitative research and interviews as a tool for qualitative research. This study used a sample consisting of art experts at all levels, ceramic experts, ceramic practitioners, and the public. For data analysis, the analysis method was used to obtain the mean, standard deviation, and percentage. The results of the study revealed that the city’s unique art form was developed. It was also found that there is a strategy to develop the art of traditional Chinese painting in a contemporary, innovative style. Similarly, the results of the evaluation of satisfaction with traditional Chinese painting in each area show that royal interest in innovative pottery leads to the highest level of satisfaction in the first place. In terms of promoting and developing traditional painting, satisfaction was the second highest. In terms of demand for innovation with traditional paintings, satisfaction is the third highest. In terms of concern regarding the development of traditional painting art in Jingdezhen, the satisfaction level was the fourth highest. In terms of expertise and familiarity with traditional painting, Jingdezhen has the highest satisfaction level. Learning and knowledge related to ceramics and inheriting ceramic technology. The satisfaction level is the sixth highest. Similarly, the overall average satisfaction from all aspects was very high. However, this prototype model management concept can be used to create a traditional innovation development guide for reference and management guidance in Jingdezhen City, China, positively and creatively to promote further sustainable development.