Eurasian Images, Archetypes and Mirages: Vectors from Ancient Times to Nowadays

National and ethnic archetype that is being carved in tales, folklore, and epos for centuries, is a key to understanding imagology as a set of images and notions about a culture or nationality. In Eurasia, gradual evolution of archetypes of different peoples was overthrown by World War I, which created new peoples, new borders and new nations. In the article, on the basis of studying Magyar national archetype and its relationships with other Eurasian archetypes, mainly Germanic and Turan, we are outlining a hypothesis that a clear delineation “our own – foreign” that would defy the globalisation, is a necessary prerequisite for the sustainable and productive coexistence of Eurasian cultures and nationalities and an important condition of Eurasia’s future development.