Memorable tourism experience: A study of hospitality tourism in Japan and Indonesia (Bali)

Research on Memorable Tourism Experience (MTE) is becoming increasingly important as the highly competitive market drives tourist destinations and service providers to seek innovative ways to attract and retain tourists. This study aims to address gaps in previous research on hospitality, specifically the lack of focus on integrating eudaimonic principles and hospitality practices to enhance guest experiences. This study employs a constructivist paradigm, which posits that reality is relative and contingent upon individual perspectives. Data were collected through semi-structured interviews with 20 participants from Japan and Bali. Thematic analysis was used to analyze the transcribed interview data. MTE is built on local culture, hedonism, refreshment, novelty, involvement, knowledge, non-human hospitality, atmosphere, ambiance, and eudaimonia. The findings indicate that these components are essential in creating MTE. Omotenashi emphasizes sincere service with attention to detail, and the philosophical concepts of chanoyu (wa, kei, sei, jaku) can be integrated into omotenashi. Meanwhile, Tri Hita Karana emphasizes the importance of acceptance and respect for guests, harmony with nature, and environmentally friendly practices. Both philosophies contribute to creating a harmonious and comfortable atmosphere, enhancing the overall tourist experience. This study emphasizes the significance of genuine service, meticulous attention to detail, and harmony in social and environmental relationships within the context of Omotenashi and Tri Hita Karana. The implementation of these principles in tourism practices may encounter practical challenges, such as incurring additional costs or requiring specialized staff training.