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Comment Netflix bâtit son empire
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De simple distributeur, Netflix est devenue une usine à produire des contenus originaux dans une logique d’exclusivité et de « glocalisation ». Louis Wiart analyse cette stratégie payante qui lui vaut de dominer le marché mondial de la vidéo à la demande.
Title: Comment Netflix bâtit son empire
Description:
De simple distributeur, Netflix est devenue une usine à produire des contenus originaux dans une logique d’exclusivité et de « glocalisation ».
Louis Wiart analyse cette stratégie payante qui lui vaut de dominer le marché mondial de la vidéo à la demande.
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