Considering "Objective" Possibilities in Autoethnography: A Critique of Heewon Chang’s Autoethnography as Method1

Autoethnography is a qualitative research methodology that emphasizes a more personal, almost intimate level of study. It renders the researcher-participant opportunities to explore past and present experiences while gaining self-awareness of his or her interactions and their socio-cultural effects. In the book Autoethnography as Method Heewon Chang presents this research methodology in an easy to follow text and illustration, while advocating an objective approach to data collection and analysis. However, Chang’s theoretical positions seem to shift back and forth between this objective point-of-view and a subjective perspective throughout the text causing ambiguity and contradiction of ideas and approaches.