STRATEGI PEMASARAN SD MUHAMMADIYAH PK RABBANI KLATEN

Competition between schools is currently increasingly competitive.Formal education, in this case schools, is experiencing major changes in theform of the global educational environment. Integrated Primary Schools areschools that have emerged as an alternative solution to some communities'concerns about school quality. This article will specifically discuss howservice marketing is implemented at SDIT Muhammadiyah PK RabbaniKlaten. The marketing management process consists of profile, planning,organizing, implementing, monitoring, supporting and inhibiting factors,marketing management results. This research uses descriptive qualitativeresearch methods and data collection techniques through interviews,observation, documentation and copying.The results of the research are that the service marketing strategythat has been carried out by SD Muhammadiyah PK Rabbani has gonethrough a good marketing process starting from planning, implementation,evaluation and supervision and fulfills the 7P marketing aspects, namelyProduct, Price, Promotion, Place, People. People), Process, and PhysicalEvidence (Physical Form).Marketing advertising strategy for SD Muhammadiyah PK Rabbanieducation services through print media and online media which is dominatedby online media through Websites, Youtube, Facebook, Instagram, Whatsappregarding school activities, student achievements and school achievements.Keywords: management; marketing; integrated islamic elementary schoo