Search engine for discovering works of Art, research articles, and books related to Art and Culture
Javascript must be enabled to continue!
Rabbani's Brand Polarization Strategy in Advertising
View through CrossRef
Polarization is now becoming a strategy in campaigning ads. Rabbani as a hijab brand also uses a polarization strategy. On December 25, 2022, Rabbani released an advertisement on the official Instagram. The written narration in the advertisement then causes polarization. The purpose of this study is to describe the polarizing strategy used by Rabbani in a number of its advertisements. This study uses a qualitative methodology and text analysis. The results of the study show that the polarization strategy applied in advertising is effective enough to increase the popularity of the Rabbani brand. After the ad was uploaded, Rabbani immediately became trending in cyberspace. There has been much criticism and blasphemy against Rabbani’s ad text, however, the campaigning ads program continues and gets succeeded. Rabbani is building partnerships with SMKs to open Warung Rabbani. Rabbani also won awards from Indonesia WOW Brand 2023 and TOP Brand 2023.
Keywords: polarization, advertising, brand, strategy
Title: Rabbani's Brand Polarization Strategy in Advertising
Description:
Polarization is now becoming a strategy in campaigning ads.
Rabbani as a hijab brand also uses a polarization strategy.
On December 25, 2022, Rabbani released an advertisement on the official Instagram.
The written narration in the advertisement then causes polarization.
The purpose of this study is to describe the polarizing strategy used by Rabbani in a number of its advertisements.
This study uses a qualitative methodology and text analysis.
The results of the study show that the polarization strategy applied in advertising is effective enough to increase the popularity of the Rabbani brand.
After the ad was uploaded, Rabbani immediately became trending in cyberspace.
There has been much criticism and blasphemy against Rabbani’s ad text, however, the campaigning ads program continues and gets succeeded.
Rabbani is building partnerships with SMKs to open Warung Rabbani.
Rabbani also won awards from Indonesia WOW Brand 2023 and TOP Brand 2023.
Keywords: polarization, advertising, brand, strategy.
Related Results
Allure of the Abroad: Tiffany & Co., Its Cultural Influence, and Consumers
Allure of the Abroad: Tiffany & Co., Its Cultural Influence, and Consumers
Introduction Tiffany and Co. is an American luxury jewellery and specialty retailer with its headquarters in New York City. Each piece of jewellery, symbolically packaged in a blue...
Approach to analyzing qualitative and quantitative characteristics of a companys brand
Approach to analyzing qualitative and quantitative characteristics of a companys brand
To identify first goods, and then services on the market, first in the USA, and later in other countries of the world, in the 20–30s of the last century, a trademark was introduced...
FAKTOR PENENTU BRAND EQUITY DAN PENGARUHNYA PADA PURCHASE INTENTION
FAKTOR PENENTU BRAND EQUITY DAN PENGARUHNYA PADA PURCHASE INTENTION
Abstract- This study aims to determine the effect of brand popularity on brand loyalty, brand awareness, perceived quality and brand reputation among Etude House Indonesia users. O...
Medicines Advertising: Legal Practice
Medicines Advertising: Legal Practice
The article explores legal practice in the field of advertising medicines. Medicines advertising is recognized as one of the mosteffective mechanisms of medicines promotion. Factor...
Simulation of psychosomatic processes in advertising
Simulation of psychosomatic processes in advertising
The features of advertising psychology are investigated and the mechanism of its influence on consumer behavior is simulated in this paper. The basic models of perception of advert...
Harry Potter, Inc.
Harry Potter, Inc.
Engagement in any capacity with mainstream media since mid-2001 has meant immersion in the cross-platform, multimedia phenomenon of Harry Potter: Muggle outcast; boy wizard; corpor...
Influence of polarization on irradiating LiF crystal by femtosecond laser
Influence of polarization on irradiating LiF crystal by femtosecond laser
The processing morphology of cubic crystal LiF irradiated by femtosecond laser varies with the polarization direction. When the polarization direction is parallel to the crystal or...
PENGARUH BRAND TRUST, BRAND IMAGE DAN BRAND EXPERIENCE TERHADAP KEPUTUSAN PEMBELIAN CAT TEMBOK MEREK MOWILEX DI TOKO KEMENANGAN JAYA JAKARTA PUSAT
PENGARUH BRAND TRUST, BRAND IMAGE DAN BRAND EXPERIENCE TERHADAP KEPUTUSAN PEMBELIAN CAT TEMBOK MEREK MOWILEX DI TOKO KEMENANGAN JAYA JAKARTA PUSAT
ABSTRAKDisebabkan oleh posisi penjualan cat tembok merek Mowilex yang masih dibawah lima merek lainnya dan adanya penurunan penjualan Mowilex pada tahun 2023 di Toko Kemenangan Jay...