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Sport, Television, and Structuration
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Abstract
In an age of ubiquitous new/mobile media options, television remains the preeminent form of media consumption for sports fans worldwide. This chapter explores the reasons for television’s entrenched domination in a broadening media landscape, along with the constrictions inherent within the legacy platform. It also articulates the political-economic drivers, the content shaping, and the complexities of audience engagement within televised sport. The argument advanced is that while televised sport has evolved dramatically over time, the structures underpinning the rendering of it have stayed remarkably constant. Ultimately, the symbiotic relationship between sport stakeholders (athletes, teams, sponsors, organizations, etc.) and the television networks facilitating sports media products reifies the reason why sports television remains the de facto heuristic for facilitating sport fandom and consumption.
Oxford University Press
Title: Sport, Television, and Structuration
Description:
Abstract
In an age of ubiquitous new/mobile media options, television remains the preeminent form of media consumption for sports fans worldwide.
This chapter explores the reasons for television’s entrenched domination in a broadening media landscape, along with the constrictions inherent within the legacy platform.
It also articulates the political-economic drivers, the content shaping, and the complexities of audience engagement within televised sport.
The argument advanced is that while televised sport has evolved dramatically over time, the structures underpinning the rendering of it have stayed remarkably constant.
Ultimately, the symbiotic relationship between sport stakeholders (athletes, teams, sponsors, organizations, etc.
) and the television networks facilitating sports media products reifies the reason why sports television remains the de facto heuristic for facilitating sport fandom and consumption.
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