Research on the Interactive Narrative Design of Jiangnan Sizhu Based on the Perception of Cultural Symbols

The inheritance and dissemination of folk culture in the context of new media has become a key research topic in the current academic community. This article summarizes the relationship between the perception of folk cultural symbols, audience attitudes, and interactive narrative design. By collecting relevant data and establishing hypothesis models, it explores the role and influence of interactive narrative design between the perception of folk cultural symbols and audience attitudes. Based on this, an interactive narrative model for the perception of Jiangnan Sizhu cultural symbols is constructed from the perspectives of text structure, formal structure, and interactive structure. To exploring the ways and methods of interactive narrative design to better promote the dynamic inheritance and dissemination of Jiangnan Sizhu, so as to present characteristics that are in line with the cultural ecology of the new era and reflect its dynamic value. The research results show that as a representative of intangible cultural heritage and folk customs in the performing arts category, the inheritance and development of Jiangnan Sizhu inevitably need to keep up with the times. Interactive narrative can be an effective means to enable the audience to achieve a conscious experience of aesthetic culture and value identification through its cultural imagery, endowing Jiangnan Sizhu with more cultural connotations, value space, and dissemination channels. At the same time, it provides reference directions and paths for interactive narrative design in the inheritance of other intangible cultural heritage customs.