External Stimuli, Personal Factors, Psychological Cognition, Intention Engaging in Transformation of Medical Achievements among Medical Professionals in China: A Conceptual Framework

As a highly populous country, China's healthcare system currently faces numerous challenges. Therefore, there is an urgent need for medical innovation and transformation of achievements to address these challenges. Meanwhile, as medical professionals play important roles in this process, the need for medical professionals engaging in medical innovation and transformation of achievements is more crucial than ever. Although the transformation of medical achievements has received considerable attention over the last decades in China, little attention has been devoted to investigating medical professionals and considering what factors influence their engagement with the transformation of medical achievements. This paper aims to provide a conceptual framework for understanding how external factors influence the medical professionals’ engagement with the transformation of medical achievements. It also explores the process of evolution from external stimuli to psychological cognition and, ultimately, to the medical professionals’ intention of  transformation of medical achievements. Drawing on prior research, integrating stimulus-organism-response theory and theory of planned behavior, this study employs a deductive approach to establish a conceptual framework for explaining the process and relationship from external stimuli to individual cognition and then to the intention of engaging in the transformation of medical achievements among medical professionals. The external stimuli elicit salient beliefs of medical professionals. Additionally, personal factors moderate the relationship between external stimuli and salient beliefs. Subsequently, the salient beliefs contribute to the formation of individual psychological cognition. Finally, these psychological cognitive factors significantly influence the response (intentions) of medical professionals towards the transformation of medical achievements. Through the process, It is revealed that external stimuli can both positively and negatively affect medical professionals’ intention engaging in the transformation of medical achievements. The study presents a comprehensive conceptual framework , which reveal the whole evolution process from medical professionals receiving external stimulation to their psychological cognitive changes, and finally forming their intention to engage in the transformation of medical achievements. And it paves the way for future research endeavors such as empirical validation of this framework or exploration of its applicability across diverse cultural and contexts.