New Public Management in the Public Administration System

The purpose of the article is to study the concept of new management, clarify the essence, goals and tasks of new public management as an approach to organizing the activities of power institutions. The methodology base of the research involves the use of methods of analysis, synthesis, comparison, generalization and forecasting. The traditional model of public administration has undergone serious changes and has actually been replaced by a new model of public administration. This change is a change characterized by a transition from administration to management and from bureaucracy to the market. This transformation was the result of economic pressures resulting from the ongoing financial crisis, which was associated with the rise of conservative political parties in Western democracies. The development of democracy raises the level of requirements for the quality of public administration. Modern societies strengthen control over the activities of state organizations, demanding both economic efficiency and effectiveness of activities, but also the provision of clientoriented results of activities (social values). Modern processes of democratization of Ukrainian society and reform of the system of public administration of Ukraine include not only the use of new management technologies, but also the introduction of innovative and effective management models. Such models of public management as «new public management», «governance» and «good governance» have been successfully tested by many developed countries of the world, the essence of these models is the gradual transition from executive-administrative forms of management to governance focused on satisfying needs and interests customers. Analysis of the concept of new public management, its goals, principles and characteristics shows that its elements are based on existing theoretical developments and have already been applied in one form or another in world practice. At the same time, due to the wide application of market mechanisms, the new public management is a different view of public management. The scientific novelty consists in the study of the essence of the traditional model of public administration. The main characteristics of New Public Management are presented. Conclusions. New public management arises as a result of the application of an economic approach to the analysis of the activity of the public administration system. The introduction of new mechanisms of New Public Management in public administration has led to serious changes in procedures, processes, chains and network relations between organizations and within organized government bodies. Key words: public administration, public administration, public management, New Public Management, modern management.