Judita Štouračová a kol.: Proměny ekonomické diplomacie v ČR a ve světě.

This study aims to analyze the influence of Key Opinion Leader (KOL) features, characteristics, recommendation information, and content on the purchase intention of the virtual pro...

Public Relations plays an important role in managing corporate communications through public relations activities on social media which in practice currently involve many Key Opini...

Judita Štouračová: Ekonomická diplomacie České republiky.1. vydání. Praha: Professional Publishing, 2008, 249 stran, ISBN 978-80-86946-71-9 (signatura knihovny ÚMV 54 744)....

Utilization of Key Opinion Leaders (KOL) is one of the digital marketing strategies that is widely used today. KOL is not only used by new business people, even established busines...

ABSTRACT Introduction: Changes driven by digital transformation in the creative industry have encouraged the formation of adaptive knowledge systems in the work practices of KOL Sp...

Current marketing strategy developments have experienced a significant shift from conventional methods to digital marketing approaches that utilize social media and Key Opinion Lea...

This article explores hegemonic and counterhegemonic ideas of masculinity as seen through the political campaigns and programmatic appeals of the Knights of Labor (KOL) in Ontario,...

<p>In the era of digital marketing, the role of Key Opinion Leaders (KOL) has become critical to attract new customers. However, previous studies reveal inconsistent results....