Sea Buckthorn Juice: Nutritional Therapeutic Properties and Economic Considerations

In recent years sea buckthorn (Hippophae rhamnoides L.) juice has become a commercially desirable product due to inevitable nutritional and therapeutic benefits. The juice extracted from the fresh berries of the plant had an extraordinary amount of vitamin C and carotenoids and is also rich in other bioactive nutrients components like amino acids, sugars, volatile compounds, phenolics and antioxidants. Variations in these components are highly influenced by factors like origin of the subspecies, population, genetic background and individuals. The existence of such vital constituents in the sea buckthorn berries has made sea buckthorn juice a popular demanded product in the international market. It effectively adds to the economic growth of a country. However, low awareness about these benefits, restrict wide acceptance of Sea buckthorn juice. Current review emphasize on the nutritional benefits and production strategies of Sea buckthorn juice with a broader perspective of its acceptance as a nutritional and therapeutic supplement world over and to explore the commercialization strategies of the juice and derived products.