A homoktövis mint gyógyhatású növény elterjedése Magyarországon

The doctoral thesis examines the permeation of sea buckthorn in Hungary and its role in today's health market offer. The research work in the thesis focused on two areas: to follow the distribution process of sea buckthorn in Hungary and to map its role and methods of application observed today. Despite the fact that sea buckthorn is an indigenous plant in Hungary it has only become widely known as a plant suitable for consumption in the last one and a half to two decades: its growing area and popularity are increasing year by year, its high vitamin content, effects and versatile uses are mentioned more and more often, which draw researchers' attention to the intertwining of phenomena related to health awareness, medicine and nutrition. To get to know them, I try to capture the popularity of sea buckthorn as a cultural phenomenon: what initiatives led to its development and what manifestations are associated with it? Sea buckthorn can be found on the market as a health-beneficial product, starting from this it can be placed in the conceptual spaces of medical pluralism, complementary alternative medicine and health awareness. In consumer society the demand for locally produced food, coupled with organic commodity farming fits into both environmental awareness and health-centered approaches. According to my premise the sea buckthorn growing in Hungary developed in connection with these tendencies which also constitute the interpretative framework of the dissertation. The research work in the thesis focused on two areas: to follow the distribution process of sea buckthorn in Hungary and to map its role and methods of application observed today. The study covers several eras which I used source research, qualitative data analysis and structured interview research to investigate. With the research carried out among growers I sought to answer the question of what methods and crisis management strategies are related to the cultivation of sea buckthorn as a medicinal plant, what is the attitude of farmers when dealing with the novelty variety, in what type of products and where is it sold, and how do they recommend the fruit that has become well-known as medicinal? Based on these questions I intended to explore domestic sea buckthorn growing in the light of the demand for locally produced and healthy foods as a consumer trend.The domestic spread of the examined plant in connection with consumer trends can be described in terms of glocalization and glocality: glocalization refers to the adaptation process by which a product that has become widespread worldwide, adapts to the local cultural environment and appears as a local product – thus enabling the integration of local goods and markets into global markets. The reflection of global information at the local level is glocality, which here means the integration of sea buckthorn into local production and food systems. Based on the results of the research, consumer tendencies related to health awareness and healthy eating which gained ground mainly after the regime change in 1989 played a fundamental role in the spread of sea buckthorn as a medicinal plant in Hungary. Chemical-free cultivation which represents both environmental protection and human health, fundamentally determines fruit production and short food supply chains nowadays. The latter which have become popular in connection with sustainability, play a major role in its spread as a producer commodity and local product. The domestic spread of the examined plant in connection with consumer trends can be described in terms of glocalization and glocality: glocalization refers to the adaptation process by which a product that has become widespread worldwide, adapts to the local cultural environment and appears as a local product. The reflection of global information at the local level is glocality, which here means the integration of sea buckthorn into local production and food systems.