Modeling Tourist Transportation Mode Choice and Trip Chains Through Key Influencing Factors

To understand tourist behavior and the factors influencing it, a thorough analysis of transportation mode choice and trip chain is required, especially from the tourists' perspective. Therefore, this study aims to model transportation mode choice and trip chain in the Bira Peninsula, Bulukumba Regency, South Sulawesi. To achieve this, a quantitative method was employed with a sample size of 500 tourists. The study results show that independent variables significantly impact dependent variables, such as individual characteristics, movement characteristics, destination attributes, mode choice attributes, and trip chains. Several indicators showed a significant influence for transportation mode choice with a confidence level of over 85%. These indicators include age, income, origin location, destination location, number of visits, group size, flexibility, facilities, ease of access, activity type, cost, distance, time, and safety. Similarly, the analysis identified several key indicators affecting the trip chain, with a significance level above 85%. These indicators include age, income, origin, destination location, estimated arrival time, number of visits, flexibility, and destination attraction. Other indicators include facilities, ease of access, trip purpose, activity type, travel time, distance from the city center to the tourist destination, cost, distance, time, and safety. Two significant indicators found as differentiators from previous research are flexibility and type of activity. The study demonstrated high accuracy for the mode choice model and the trip chain model, with validity rates of 98.40% and 97.65%, respectively. The findings indicate that the model accurately captures the factors influencing transportation mode choice and trip chains, making it a valuable reference for future explorations to improve transportation systems' efficiency and comfort. Doi: 10.28991/CEJ-2025-011-02-017 Full Text: PDF