Tourist destination as an object of management in tourism

The purpose of the study is to analyze the theoretical and practical aspects of the formation and functioning of a tourist destination as an object of management in tourism. Methodology. The following methods are used to fulfill the tasks set in the article: systematic analysis, comparison and grouping of data - when clarifying the conceptual apparatus, researching approaches to the formation and features of the development strategy, when developing an approach to assessing the level of development of the main categories of tourist destinations; methods of retrospective, logical, mathematical, statistical and economic analysis - when determining the assessment of the main categories of resources of regional tourist destinations of Ukraine, methods of comparative, statistical, strategic, spatial analysis - when justifying the choice of the management strategy of tourist destinations, determining the organizational and economic support of the strategy for the development of tourist destinations of Ukraine. Scientific novelty. The author considered the theoretical and methodological approaches to defining the essence of the concept of «tourist destination». The main components of a tourist destination are outlined - attractions,amenities, accessibility, intermediaries and support services, organization of tourist activities, availability of a ready-made tourist product. Research results. It has been established that an important condition for the functioning of a tourist destination is its resources and image, which form the motives for travel and are the actual reason for the trip. The main types of destinations are characterized by various characteristics. The importance of destination management processes and the role of marketing mechanisms in them is emphasized. An analysis of marketing tools for the promotion of tourist destinations is presented. The key tasks in the management of tourist destinations are revealed.