Human Resource Development Strategy at Mekaar Regional Bengkulu PT Permodalan Nasional Madani

The Mekaar Program is an ultra-micro financing program that aims to improve the economic independence of productive underprivileged communities, especially women. The success of the Mekaar Program is greatly influenced by human resource management, particularly Account Officers (AOs) as the main implementers of assistance in the field. This study aims to analyze the internal and external factors that influence the development of the Mekaar Program in the Bengkulu Region, formulate development strategies, and determine the most appropriate priority strategies. This study uses a qualitative approach, with data analysis conducted using Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), IE Matrix, SWOT, and Quantitative Strategic Planning Matrix (QSPM). The results show that the Mekaar Program has fairly strong internal conditions (IFE = 2.76) and enormous external opportunities (EFE = 3.11), placing it in the Grow and Build position. The QSPM results indicate that the strategy of fulfilling and structuring the human resources of Account Officers is the priority strategy for developing the Mekaar Program in the Bengkulu Region.