Aspect-based sentiment classification model employing whale-optimized adaptive neural network

Nowadays in e-commerce applications, aspect-based sentiment analysis has become vital, and every consumer started focusing on various aspects of the product before making the purchasing decision on online portals like Amazon, Walmart, Alibaba, etc. Hence, the enhancement of sentiment classification considering every aspect of products and services is in the limelight. In this proposed research, an aspect-based sentiment classification model has been developed employing sentiment whale-optimized adaptive neural network (SWOANN) for classifying the sentiment for key aspects of products and services. The accuracy of sentiment classification of the product and services has been improved by the optimal selection of weights of neurons in the proposed model. The promising results are obtained by analyzing the mobile phone review dataset when compared with other existing sentiment classification approaches such as support vector machine (SVM) and artificial neural network (ANN). The proposed work uses key features such as the positive opinion score, negative opinion score, and term frequency-inverse document frequency (TF-IDF) for representing each aspect of products and services, which further improves the overall effectiveness of the classifier. The proposed model can be compatible with any sentiment classification problem of products and services.