Sustainable Economic Development through Alternative Tourism in the Vjosa Valley, Albania

The Vjosa Valley, located in southern Albania, is renowned for its pristine landscapes and rich cultural heritage, presenting significant opportunities for sustainable tourism development. This research investigates the potential for alternative tourism in the Vjosa Valley, focusing on ecotourism, cultural tourism, and community-based tourism. A mixed-methods approach was used, combining field visits, 25 interviews with local business owners, and 17 interviews with representatives from municipal, cultural, and environmental organizations, to assess tourism’s impacts and potential. A questionnaire distributed to 83 respondents across Përmet, Tepelenë, and Gjirokastër gathered insights on local perspectives and interest in tourism activities. Findings indicate strong community support for sustainable tourism, a preference for nature and cultural tourism, and a high interest in tourism-related training. Challenges such as environmental degradation and cultural erosion were also identified. Conclusively, the study recommends sustainable tourism practices, improved infrastructure, and active community involvement to foster economic growth, cultural preservation, and conservation of the Vjosa Valley’s resources, providing a pathway for balanced and lasting development in the region.