Search engine for discovering works of Art, research articles, and books related to Art and Culture
Javascript must be enabled to continue!
PENGARUH DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN DI MASA PANDEMI COVID-19
View through CrossRef
This study aims to determine and analyze the influence of Digital Marketing on Consumer Purchase Decisions Koko Purnama Kawalu Tasikmalaya. The method used is a survey method, with a population of consumers of Baju Koko Purnama Kawalu Tasikmalaya who have shopped online through the Instagram platform of Baju Koko Purnama Kawalu Tasikmalaya, which is then taken as a consumer sample of 80 respondents. The research method used is a quantitative descriptive approach. The data analysis tool uses simple linear regression, the coefficient of determination and the correlation coefficient. Data collection techniques using questionnaires to respondents who became the sample. The results showed that Digital Marketing had a positive and significant effect on Consumer Purchase Decisions for Koko Purnama Kawalu Tasikmalaya.
Title: PENGARUH DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN DI MASA PANDEMI COVID-19
Description:
This study aims to determine and analyze the influence of Digital Marketing on Consumer Purchase Decisions Koko Purnama Kawalu Tasikmalaya.
The method used is a survey method, with a population of consumers of Baju Koko Purnama Kawalu Tasikmalaya who have shopped online through the Instagram platform of Baju Koko Purnama Kawalu Tasikmalaya, which is then taken as a consumer sample of 80 respondents.
The research method used is a quantitative descriptive approach.
The data analysis tool uses simple linear regression, the coefficient of determination and the correlation coefficient.
Data collection techniques using questionnaires to respondents who became the sample.
The results showed that Digital Marketing had a positive and significant effect on Consumer Purchase Decisions for Koko Purnama Kawalu Tasikmalaya.
Related Results
The influence of micro influencers and digital marketing on product purchasing decisions at tiktok shop in bengkulu city
The influence of micro influencers and digital marketing on product purchasing decisions at tiktok shop in bengkulu city
THE INFLUENCE OF MICRO-INFLUENCERS AND DIGITAL MARKETING ON PURCHASE DECISIONS OF TIKTOK SHOP CUSTOMERS IN BENGKULU CITY
Andhes Tiani Putri, Meylaty F
12Faculty Of Economic
E...
Pengaruh Pandemi COVID-19 Terhadap Nilai Biologi Mahasiswa Semester Satu Fakultas Kedokteran Universitas Hang Tuah
Pengaruh Pandemi COVID-19 Terhadap Nilai Biologi Mahasiswa Semester Satu Fakultas Kedokteran Universitas Hang Tuah
Pandemi COVID-19 juga membawa dampak yang cukup besar pada bidang pendidikan. Kebijakan mengharuskan semua kegiatan yang dilakukan di luar rumah, termasuk kegiatan belajar-mengajar...
PERAN TATA KELOLA PERUSAHAAN DALAM MEMODERASI PENGARUH IMPLEMANTASI GREEN ACCOUNTING, CORPORATE SOCIAL RESPONSIBILITY DAN FIRM SIZE TERHADAP KINERJA KEUANGAN
PERAN TATA KELOLA PERUSAHAAN DALAM MEMODERASI PENGARUH IMPLEMANTASI GREEN ACCOUNTING, CORPORATE SOCIAL RESPONSIBILITY DAN FIRM SIZE TERHADAP KINERJA KEUANGAN
This study examines the role of corporate governance in moderating the influence of green accounting disclosure, corporate social responsibility (CSR), and firm size on the financi...
ANALISIS PENGARUH PROMOSI, KUALITAS PRODUK DAN BRAND IMAGE MATIC HONDA TERHADAP KEPUTUSAN PEMBELIAN SERTA DAMPAKNYA TERHADAP LOYALITAS PELANGGAN (Studi Kasus Pengguna Sepeda Motor Matic Honda Beat KOTA BOGOR)
ANALISIS PENGARUH PROMOSI, KUALITAS PRODUK DAN BRAND IMAGE MATIC HONDA TERHADAP KEPUTUSAN PEMBELIAN SERTA DAMPAKNYA TERHADAP LOYALITAS PELANGGAN (Studi Kasus Pengguna Sepeda Motor Matic Honda Beat KOTA BOGOR)
Tujuan penelitian ini untuk menganalisis Pengaruh Promosi, Kualitas Produk dan Brand Image terhadap Keputusan Pembelian serta dampaknya terhadap Loyalitas Pelanggan (Studi Kasus Pe...
PENGARUH FAKTOR BUDAYA, SOSIAL, PRIBADI, DAN PSIKOLOGI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PADA RESTORAN GADO-GADO BOPLO (Studi Kasus: Restoran Gado-Gado Boplo Panglima Polim Jakarta Selatan)
PENGARUH FAKTOR BUDAYA, SOSIAL, PRIBADI, DAN PSIKOLOGI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PADA RESTORAN GADO-GADO BOPLO (Studi Kasus: Restoran Gado-Gado Boplo Panglima Polim Jakarta Selatan)
Tujuan Penelitian untuk mengetahui : (1) karakteristik responden terhadap keputusan pembelian (2)pengaruh faktor budaya terhadap keputusan pembelian konsumen (3) pengaruh faktor...
Pengaruh Diferensiasi Produk dan Social Media Marketing terhadap Keputusan Pembelian melalui Minat Beli sebagai Variabel Intervening (Studi pada Konsumen Pizza Hut Buaran Plaza Jakarta)
Pengaruh Diferensiasi Produk dan Social Media Marketing terhadap Keputusan Pembelian melalui Minat Beli sebagai Variabel Intervening (Studi pada Konsumen Pizza Hut Buaran Plaza Jakarta)
The culinary industry sector, or food & beverages, will always experience changes in terms of products and marketing every year so that it can reach a wide market share. The pa...
PENGARUH BAURAN PEMASARAN, DIGITAL MARKETING DAN DIRECT SELLING DI TOKO CINDY JAYA FURNITURE TERHADAP KEPUTUSAN PEMBELIAN
PENGARUH BAURAN PEMASARAN, DIGITAL MARKETING DAN DIRECT SELLING DI TOKO CINDY JAYA FURNITURE TERHADAP KEPUTUSAN PEMBELIAN
Toko Cindy Jaya Furniture terkadang memiliki kendala dalam proses pemasaran sehingga penjualan belum maximal. Dibutuhkan strategi yang sesuai, untuk bersiang dalam persaingan pasar...