Features of application of efficient competitiveness assessment of enterprise

Introduction: In today's business environment, issues related to the competitiveness and sustainability of a country, region, or individual enterprise are a priority. Moreover, the competition of the enterprise is the most important factor contributing to the improvement of the efficiency of the national economy. The experience of the most economically developed and competitive countries of the world shows that one of the main elements of enterprise competitiveness management is to assess the level of its economic development. The diversity of all the approaches and methods of assessing the competitiveness of the enterprise, discussed in the article, is combined with the lack of systematic ideas about the mechanisms, priorities and factors of the formation of the enterprise's competitiveness in the development of the national economy of the country, which is currently quite relevant topic. The purpose of the paper is to determine the features of methods of assessing the competitiveness of the enterprise. Results. One of the main elements of enterprise competitiveness management is to evaluate its functioning both qualitatively and quantitatively, although only quantitative assessment allows to measure and manage its existing competitiveness. In modern conditions, the assessment of the competitiveness of the enterprise and its products in the country is an important condition for the development of economic security of the country, state, regional and sectoral policies. Conclusion. To date, every enterprise, especially in unstable market conditions and the availability of both true and fake information, in practice requires the use of different methods and methodological approaches, which can be used to weigh all the analyzed indicators and results of competitive activity of the enterprise and to choose the necessary direction for further effective operations and stable competitive positions. The methods and methodological approaches presented in the article are all different with their advantages and disadvantages, as well as a certain set of indicators of competitive analysis of both external and internal activity of the enterprise. That is why, for the management of the enterprise it is necessary to select only the base of indicators that are necessary for them, and already with their help to choose the most acceptable and effective method of evaluating the competitive positions of the enterprise.