Transmitting Ideology

Ideology is transmitted to citizens through multiple pathways, each of which provide heuristic cues to ordinary voters. Citizens form their political views through the efforts of political parties and the political elite; their socialization, especially the kind of education they receive; the media; and through their activities in the social organization including religious associations. In India, those who are more religiously active, get their news from local and vernacular media, and do not speak English language are less likely to support either an active role for the state in transforming social norms or making special provision for some groups. Indians who are members of civil society, consume English-language media, and speak English are more likely to favor statism and recognition.