ARE PEOPLE IN IFUGAO, PHILIPPINES ENTREPRENEURIAL?

A person's target and option depend on different processes of thought. These cycles of thinking and motives either drive or drag the participant to the creative exercises of entrepreneurship. This research explored the entrepreneurial traits, reasons, difficulties, and obstacles faced by Ifugao citizens in the Philippines while doing business. The relationship between the above variables and the entrepreneurial aspirations of Ifugao individuals was also calculated. Data were collected from 263 Ifugao, both beneficiaries and non-beneficiaries of the programs of various government agencies in the province using snowball sampling through a research questionnaire and semi-structured interview.  Using means, the Mann-Whitney U test, and the rank order correlation of Spearman, this paper finds that considering the difficulties and obstacles they face, Ifugao individuals retain the character of becoming an entrepreneur. Overall, five traits that are common to respondents have been identified. Ifugao people stay inspired, and it motivates them to persevere constantly in carrying out entrepreneurial practices. Finally, the findings of this study indicate that training, seminars, and workshops, the positive perceived image of entrepreneurs, and motives have a significant impact on the entrepreneurial purpose of Ifugao people, which is essential for entrepreneurial success. Keywords: Entrepreneurial Characteristics, The Perceived Image on Entrepreneurship, Motivations, Problems and Challenges, Entrepreneurial Intention, Ifugao People, Philippines.