A Study on the Effect of Entrepreneurship Education on College Students' Entrepreneurial Intention - Mediated by Entrepreneurial Attitudes and Moderated by Entrepreneurial Policies

Abstract As college students begin to become the force of mass entrepreneurship in China, effectively enhancing college students' entrepreneurial intention has become a key issue that needs to be solved urgently. This study takes entrepreneurship education as an indicator of the influence of entrepreneurial intention, and examines how different types of entrepreneurship education (theoretical, practical, and ambient education) act on entrepreneurial intention through entrepreneurial attitudes (endogenous and exogenous attitudes). By examining the data from 427 valid questionnaires from nine universities in Beijing, this study found that: entrepreneurship theory, practice, and atmosphere education have a significant positive impact on college students' entrepreneurial intention; entrepreneurship education significantly and positively influences college students' endogenous entrepreneurial attitude and exogenous entrepreneurial attitude; entrepreneurship education has a significant positive impact on college students' entrepreneurial intention through the two mediator variables of endogenous entrepreneurial attitudes, exogenous entrepreneurial attitudes entrepreneurship education has a significant positive effect on college students' entrepreneurial intention through the mediating variables of endogenous entrepreneurial attitude and exogenous entrepreneurial attitude; entrepreneurship education has a significant positive effect on college students' entrepreneurial intention through the mediating variables of endogenous entrepreneurial attitude and exogenous entrepreneurial attitude; entrepreneurship policy has a significant positive effect on college students' entrepreneurial intention through the mediating variables of entrepreneurial theory, practice, and atmosphere education.