Management of Touristic Image of Government in the Unified Tourism Policy System

The article discusses the touristic image of Georgia. The Law of Georgia "On Tourism and Resorts", adopted in 1997, cannot meet the requirements of the country today. The article also presents an overview of the legislation of foreign countries related to the research topic, which makes the problems related to the issue more understandable for the reader. The problem discussed in the article is more noticeable in practice, because it happens not only to tourists, but often certain persons fraudulently seize funds, but all the damages the tourist image of Georgia is transferred to the entire economy of the country. Therefore, it is logical that all the emphasis should be shifted to the algorithm of creating the touristic image of the territory of the state and the rules of its implementation. The touristic image is directly related to the tourist attraction - it is a powerful tool for the realization of the touristic image. Thus, it is necessary to create a positive and recognizable image of the country, which will increase its tourist attraction. Moreover, It is true that the presented formulation of the image of the territory is quite artificial at first glance, but it’s value is not completely diminished for the purpose determined by this study. In particular, as far as our orientation is to open the mark of "intersection" of tourist attraction and tourist image, therefore, in our opinion, the above formulation of the image of the territory should be considered satisfactory. In Summary, after analyzing everything, we must admit that the general state of the economy and the level of infrastructure development have the greatest influence on the formation of a positive image of the territory. Thus, when we focus on the tourist image, then we mean quite logically the entire system of consequent state policy of tourist attractiveness, and investment attractiveness. Keywords: Image of the state, Touristic image, Algorithm of the tourist image of the state, Investment attractiveness, investment policy of the state.