Visualization Analysis of Research Hotspots on Authentic Tourism in China Based on CiteSpace

In the context of the rapid development of domestic tourism industry, authenticity tourism has received widespread attention, but there is currently a lack of research on the evolution of hotspots in authenticity tourism. Therefore, conducting in-depth research on it is of great significance. This paper introduces a visualization analysis method for authentic tourism in China based on Citespace. By analyzing keywords, authors, journals, and citation relationships extracted from academic literature, we construct a knowledge graph of authentic tourism research in China. This not only reveals the hotspots and trends of authentic tourism research, but also shows us the development direction of future research. The research results of this article contribute to promoting the research and practice of authentic tourism in China, and provide feasible methods and inspiration for academic research in related fields. By analyzing the knowledge graph, we can better understand the current research status of authentic tourism in China, grasp the cutting-edge trends of research, and provide effective reference and decision-making support for the sustainable development of the tourism industry.