Visual optics: interpreting body art, three ways

Research methodology using visual narrative techniques opens up conceptual views for interpreting a wide range of visuals. In this article, the authors analyse tattoos on a subject’s body and approach the task from what they term three ‘optics’: social semiotics; sedimented identity in texts; and New Literacy Studies in relation to multimodality, drawing on ethnographic perspectives. Each optic illustrates how a woman constructs her identity through her body art. The article serves to illustrate that, whilst the use of visual methods in a small-scale study does not aim to be generalizable, the contribution to visual methodology has to do more with how varied conceptual views can work in conjunction to excavate deeper, more textured meanings in visual narratives.