Analysis of Korean Pop Music: The Enlightenment for Chinese Pop Music

Since the 21st century, Korean pop music, represented by TV dramas, music, movies, fashion products, and other cultural forms, has spread widely worldwide. 2012 when Psys Gangnam style swept the globe, Jay Chou, a representative figure of the Chinese music scene, said, Dont let the K-pop become more and more arrogant, the Chinese Chinese pop music is the best. However, is this the case? In 2022, the value of the cultural industry represented by the Korean Wave accounted for 18% of South Koreas GDP, nearly $320 billion (Qiu 2014). China and South Korea are culturally similar and belong to the same East Asian region, so the spread of Korean pop music in China is also of some reference significance. This paper will take BlackPink as a case study and analyze why K-pop has gained tremendous popularity worldwide by combining music characteristics, team characteristics, and marketing strategy. It will then explore the way of overseas global marketing of Chinese pop culture to maintain the features and style of Chinese culture while spreading Chinese pop culture to the world and expand the vision of cross-cultural marketing of Chinese pop music by learning from the Korean market, to provide a reference basis for the cross-cultural marketing of Chinas contemporary pop music and fill the blank of transnational cultural dissemination of Chinese pop music.