Research on Innovative Design of Regional Cultural Tourism Souvenirs in Penang

Regional culture souvenirs are the combination of regional culture and souvenirs, the purpose is to enhance the value of souvenirs and inherit the local traditional culture. Regional culture is the most important part of tourism and one of the key links in people's travel experience. The aim of this paper is to explore the problems and opportunities in the design of souvenirs in Penang. Observation was adopted to analyse the status quo of souvenir design in Penang. Meanwhile, case analysis is used to deeply study the design characteristics of the most popular souvenirs among tourists and understand the needs of tourists. The results show that tourists prefer souvenirs that are beautiful with practical value and reflect the local characteristics of the culture. However, souvenir design in Penang has some problems such as fewer types, lack of creativity and regional characteristics. Souvenir design is still in the initial stage of development in Penang, and there is a large market vacancy. This paper puts forward the innovative design suggestions for souvenirs in Penang and hoped to provide designers with new ideas for the combination of regional culture elements and modern tourism souvenirs and provide a better tourism experience for tourists.