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Orientalism on Television: A Case Study of I Dream of Jeannie

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This article examines Orientalism in the 1960s American sitcom I Dream of Jeannie. I argue that Orientalism, as defined by Edward Said, is at the core of this show. I Dream of Jeannie is unique in that it transferred existing Orientalist representations from cinema to television. I argue that Orientalism performs two functions in I Dream of Jeannie: (1) imagining Jeannie as an “Other” and (2) being a vehicle for comedy. I note that the show is seldom analyzed for its overt Orientalism, reflecting a problematic “tone-deafness” to anti-Muslim racism that continues in today's television.
Title: Orientalism on Television: A Case Study of I Dream of Jeannie
Description:
This article examines Orientalism in the 1960s American sitcom I Dream of Jeannie.
I argue that Orientalism, as defined by Edward Said, is at the core of this show.
I Dream of Jeannie is unique in that it transferred existing Orientalist representations from cinema to television.
I argue that Orientalism performs two functions in I Dream of Jeannie: (1) imagining Jeannie as an “Other” and (2) being a vehicle for comedy.
I note that the show is seldom analyzed for its overt Orientalism, reflecting a problematic “tone-deafness” to anti-Muslim racism that continues in today's television.

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