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Conclusion
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As ABC Sports’ metamorphosis continued into the 1990s, ESPN established itself as television’s most lucrative cable outlet and one of the most recognizable brands in media—sports or otherwise. ESPN’s rising value prompted the Walt Disney Company to purchase Capital Cities in 1996. Immediately after the acquisition, Disney began to position ESPN as the company’s featured sports television brand, and it adjusted to the web-driven and convergent sports-media ecosystem that was replacing the network era that ABC Sports represented. These changes culminated in 2006 when Disney moved Monday Night Football to ESPN and rebranded all ABC Sports programming as “ESPN on ABC.” The book concludes by tracing Disney’s reinvention of ABC Sports in the image of ESPN and probing the network division’s scattered remnants in post-network media culture.
Title: Conclusion
Description:
As ABC Sports’ metamorphosis continued into the 1990s, ESPN established itself as television’s most lucrative cable outlet and one of the most recognizable brands in media—sports or otherwise.
ESPN’s rising value prompted the Walt Disney Company to purchase Capital Cities in 1996.
Immediately after the acquisition, Disney began to position ESPN as the company’s featured sports television brand, and it adjusted to the web-driven and convergent sports-media ecosystem that was replacing the network era that ABC Sports represented.
These changes culminated in 2006 when Disney moved Monday Night Football to ESPN and rebranded all ABC Sports programming as “ESPN on ABC.
” The book concludes by tracing Disney’s reinvention of ABC Sports in the image of ESPN and probing the network division’s scattered remnants in post-network media culture.
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