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Adventure Tourism Experience – A Systematic Literature Review
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The adventure tourism experience is a growing area of scholars’ research. This conceptual article thoroughly examines the fundamental concepts involved in the definition of Adventure Tourism, highlighting SERVQUAL dimensions (reliability, assurance, tangibles, empathy, and responsiveness) which can be applied to measure service quality in the adventure tourism experience. Publications from the Scopus and WoS databases, through the combination of complementary approaches of literature review and content analysis, revealed that Quality of Experience, Customer Satisfaction, Likelihood to Recommend and Intention to Revisit are theoretical dimensions that classify adventure tourism service quality through attributes of Physiological and Psychological Experience, Safety Management, Equipment Quality and Staff Competence.
Association of Economists and Managers of the Balkans; Faculty of Tourism and Hospitality, Ohrid, North Macedonia
Title: Adventure Tourism Experience – A Systematic Literature Review
Description:
The adventure tourism experience is a growing area of scholars’ research.
This conceptual article thoroughly examines the fundamental concepts involved in the definition of Adventure Tourism, highlighting SERVQUAL dimensions (reliability, assurance, tangibles, empathy, and responsiveness) which can be applied to measure service quality in the adventure tourism experience.
Publications from the Scopus and WoS databases, through the combination of complementary approaches of literature review and content analysis, revealed that Quality of Experience, Customer Satisfaction, Likelihood to Recommend and Intention to Revisit are theoretical dimensions that classify adventure tourism service quality through attributes of Physiological and Psychological Experience, Safety Management, Equipment Quality and Staff Competence.
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