PECULIARITIES OF THE HOTEL DISCOURSE AS A PARTICULAR TYPE OF THE INSTITUTIONAL DISCOURSE

Problem statement. The article considers the peculiarities of the digital discourse as one of the new types of discourse that appeared thanks to the wide usage of the Internet. The Internet-communication is now an integral part of modern life and it has spread to all spheres of life. And the sphere of the hotel business is not an exception. That’s why the article is dedicated to the research of the specific features of the digital hotel discourse that can be used to classify it as a separate type of discourse. Results. The article shows the main specific features of digital discourse. Besides, there were analyzed the main characteristic peculiarities of digital hotel discourse. Conclusion. On the basis of the study of maim characteristic features of discourse, it was established that the hotel discourse can be classified as a separate kind of institutional discourse. There are some distinctive features that are specific only for the hotel discourse (goals, participants and chronotope differ from other types of discourse). Its globality, bimodality and a high level of creolization help to reach the main aim of hotel discourse – to satisfy the addressee (clients) needs in high-quality hotel service.