The Significant Role of Entrepreneurial Bricolage Towards SME’s Innovation Performance in China

The evolvement of sustainability concepts has become a new global aim under the United Nations' Sustainable Development Goals, for which business enterprises are expected to play a crucial part in adopting sustainable procedures. The United Nations has identified enterprises and entrepreneurial activity, along with innovation, as key components in addressing the challenges of sustainable development. Nonetheless, the influence of business entrepreneurship by small enterprises varies depending on the nature of effort, and in many instances, sustainable entrepreneurship is only a source of instability and resource deployment. The major purpose of this study paper is to speak on the aspects that effect on the development of innovation performance among SMEs and how the entrepreneurial bricolage able to facilitates this process specifically to cope with the pandemic, lost income and customers demanding. The unique influence of entrepreneurial bricolage on innovation performance has yet to be identified for China settings. This study has been established the conceptual framework which constructed five variable which are innovation performance, entrepreneurial bricolage as endogenous variable, while constraint in finance, constraint in human resource and constraint in technology as exogenous variable. This produced conceptual framework backed by the theory of diffusion of innovation and expected to gather the data via questionnaire from the SMEs entrepreneurs’ enterprises in China. This study allows to contribute to the existence body of knowledge and the understanding of the entrepreneurial bricolage and the factors impacting innovation performance among SMEs.